Acquaintance - ethics and values

Hannelore, founder of HANN, travelled to Thailand to pursue her profession as a classical musician at the Thailand Philharmonic orchestra.
With the emerge of cheap costume jewelry, she noticed a decline of the highly accredited Thai fine jewelry industry. Since many local manufacturers are unable to adapt to the rapid changes in the market, HANN was born to guard local sustainability and authentic artisanship. Furthermore HANN strives to support self-esteem and self-confidence in women, as more and more doubts and insecurities arise in a social media dominated world. The jewelry serves as an “en‘hann’cement” of the inner beauty and value of each person, as a reminder that “you are precious”.

Philanthropy - inclusion and diversity

HANN is an Art sanctuary that mirrors inner beauty and crafts wearable feelings. Human core needs are universal and recognized by all. Those include but are not limited to safety and security; mental and emotional well-being; transparent, honest communication; respect and integrity; empathy and compassion; reassurance and recognition; validation and appreciation; acceptance and belonging; freedom. HANN validates inclusion and diversity, and promotes an inclusive culture, fair environment and equal community. Gratifying, affordable luxury serves as a daily remembrance and souvenir to these universal values through wearing a unique piece of jewelry. Consequently, HANN frequently donates a percentage of sales to initiatives that support artisans and reforestation. We proudly support NEST, a non-profit organization that fosters a new handworker economy, enhances women’s well-being, preserves cultural traditions, and empowers artisans through ethical practices and market access. This aligns with HANN's commitment to preserving craftsmanship. Additionally, for every purchase, HANN plants a mangrove tree in Madagascar through our partnership with Eden Reforestation Projects, contributing to reforestation, habitat restoration, coral reef health, local livelihoods, and climate change mitigation.

Sustainability - slow design and craftsmanship

Conscious consumers want more ethical and sustainable choices when shopping, reflecting the growing demand for fashion brands to become more transparent as a stepping stone towards sustainability.
HANN focuses on durability by choosing high quality over quantity, along with timeless yet contemporary aesthetics that oppose the rise of fast fashion, overconsumption and costume jewelry. The Belgian founded brand aims to sustain the authentic Thai artisanship, passed on from generation to generation, and the survival of their expertise in the fine jewelry sector. By preserving local craftsmanship, as well as selecting locally sourced precious metals and gemstones, HANN helps to maintain social and environmental values and facilitates transparency in the supply chain. The jewelry collection maintains its exclusivity by limiting mass production and embracing slow design. As an additional effort towards environmental sustainability, the jewelry packaging consists of an eco-friendly, recyclable gift box.
Another subject in the costume jewelry market that can be addressed, is the use of stainless steel and alloys, causing irritation and skin allergies. The supreme quality of Thai sterling silver guarantees a hypoallergenic nature, by absence of irritants such as nickel or lead. The minimal amount of additional alloys found in sterling silver, will also result in less tarnishing. Furthermore HANN Jewelry contains an electrophoretic coating for extra durability against humidity, oxidation and pollution.